BrainPOP is an educational platform that has existed for over 25 years. It is trusted for helping students build background knowledge. Its BrainPOP Essentials and BrainPOP Science products have been the recipients of multiple ed-tech awards.
My work at BrainPOP spanned product design, user research, service design, and design systems.
My role:
I led transforming vocabulary from a painful tool to use to a dynamic low-pressure assessment for students.
Statistics and Impact:
• Launched in August 2024
• Generated nearly 3 million student activities in 5 months
• Vocab Builder is one of the most used activities on BrainPOP
Essentials
My role:
I led designing a distinct teacher view for the BrainPOP topic page.
Statistics and Impact:
• Launched in the Autumn of 2024
• Has generated a 42% increase in leveled activity usage
My role:
I co-led design of BrainPOP’s new design system. Instead of multiple design systems for each brand, we now have one design system that supports the multiple brands that BrainPOP has. This system uses variables and contains responsive components that each brand shares.
BrainPOP Science is the newest product from BrainPOP. I was part of the founding team for this product and played a key role in incorporating the new branding. BrainPOP Science has received awards from ISTE, CoDiE and a Tech and Learning Award of Excellence. My role encompassed product design and user research.
My role:
I led user research and design for the new BrainPOP homepage, and unit page design.
Statistics and Impact:
• Launched in January 2024
• 34% conversion rate from the homepage to the unit page